E.G.O Perfumes is a Fragrances and Accessories brand with references in oriental cultures and themes, the manual we worked on approached the following aspects of the brand: Story and Brand Statement / Logo and Stationary / Brand Signature Marks / Products and Packaging / Marketing Materials / Retail Environment / Website Design.
Featured below are snaps from a 90 page booklet we delivered at the end of the project.
HIM: Our EGO man is determined not to blend into crowds, not be another number, another soul wandering aimlessly towards the end, he knows his obsessions can devour him, but what is life without risk? He battled his demons and triumphed, master of his own fate.
HER: Ego is a sin, and our EGO woman knows it, She read the stories of Narcissus, The hunter whose beauty and pride brought about his death, She treads a dangerous path and is fully aware it, but she is not one to run away from a challenge, not when such a prize lies just within her grips, nothing can stop her from achieving her originality.
PRODUCTS AND PACKAGING
EGO main perfume bottle, is a simple rectangle adorned by a metallic mat finished plate, it derives its aesthetics from its minimal design and strong contrasts between mat and shiny finishes.
Creative Text Example:
EGO LOVE: I used to enjoy dreaming, I engulfed myself in a world of my creation, but when reality felt better than my fantasies, I instantly knew it, I found LOVE.
First Notes: Mandarine, orange, Lemons / Middle Notes: Jasmines. / Base Notes: Pine, Cypress, Laurels.
POSTERS AND MARKETING MATERIAL